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21 pages live. New pricing guides and tools are added here as they publish.
Pricing guides
- Guides index — every guide, filed by the decision it answers
- Klaviyo Pricing and Hidden Costs: $20 to $1,955, No Annual Rate, and the Gap Between 6,500 and 10,000 — all 49 published rungs of Klaviyo's Email plan read from its own pricing engine ($20 at 500 active profiles, $150 at 10,000, $1,955 at 150,000), the annual bill that exists only as arithmetic (no annual rate at any size — $1,800 a year at 10,000 against MailerLite's $961.20 billed yearly), the 6,500-to-10,000 stretch where no rung exists and a 7,000-profile list pays the 10,000 price, the $20 Composer add-on and per-send mobile messaging with carrier fees, the free plan's 250-profile ceiling and 60-day support window, and the $19 first-month banner with no expiry date
- Kit vs Mailchimp: $0 Up to 10,000 Subscribers, and One Fee Mailchimp Doesn't Take — the widest free-tier gap in the category (Kit's 10,000-subscriber ceiling against Mailchimp's 250-contact cap), the per-sale fee stack that replaces Kit's plan price (3.5% + $0.30 on every digital sale, 23.5% on Paid Recommendations earnings), the $33/$390/$78 card math read correctly, and the list sizes where neither page prints a number
- Brevo Pricing and Hidden Costs: $9, $18, $499 — and the Add-On That Outbills the Plan Below It — the whole published price list read from Brevo's own feed ($9/$18/$499 monthly, $96.96/$194.04/$5,388.96 yearly) in the six currencies it sells in, the $10.80 logo-removal add-on that bills $32.64 a year more than its own Starter plan, automation that starts at $18, and the 27.7× wall between Standard and Professional
- GetResponse vs Mailchimp: $19 Meets $20, and Only One Ladder Keeps Printing Above It — GetResponse's own checkout links print a seven-rung Starter ladder ($19/$29/$54/$79/$174/$299/$539 monthly for 1,000–100,000 subscribers) with unlimited sends and 18% off every 12-month prepay ($186.96/$285.36/$777.36 a year at 1,000/2,500/10,000), while Mailchimp's US page prints figures only at 0–500 contacts and hands the rest to checkout and sales — the full verified ladder, the automation-tax gap ($20 vs $59) and the five buyer types who shouldn't switch
- ActiveCampaign Pricing: Four Numbers at 1,000 Contacts, and Nothing Published Above Them — the four published plan prices ($15/$49/$79/$145 billed yearly at 1,000 contacts), the monthly rate that appears only at checkout roughly 20% higher, and the 500/2,500/10,000-contact sizes where competitors print their ladders and ActiveCampaign prints nothing
- Brevo vs Mailchimp: What 500, 2,500 and 10,000 Subscribers Cost on Each Billing Model — a contact-band bill against a volume bill: the one band where both vendors print a price, Mailchimp's three tiers halved for twelve months at our September read and doubled in month thirteen, Brevo's plans in all six currencies it publishes, and the list sizes where neither vendor prints a figure at all
- Best Free Email Marketing: What the Free Plan Covers, and What the First Paid Year Costs — six vendors' free plans read cap by cap (subscribers, sends a month, sends a day, seats) from their own pages, the two vendors that bill nothing at all within the ranges they publish, and the first paid year priced at 500, 2,500 and 10,000 subscribers
- Klaviyo vs Mailchimp: The Same $20 Start, and the $300 Cliff at 10,001 Subscribers — the e-commerce pairing priced rung by rung: all 49 rungs of Klaviyo's published ladder against Mailchimp's Standard anchor, the $25 step for one profile at 10,000, and the sizes where no verified Mailchimp price exists
- Email Marketing Hidden Fees: Seven Charges Between the Quote and the Bill — the after-checkout charges documented across six platforms' own pages: self-billing overages, contacts that still count after they leave, expiring credits, the month-thirteen price step, and the annual discounts most buyers cannot reach
- Mailchimp Pricing and Hidden Costs: The Three Limits You Pay On — the contact ladder, the send allowance and the seat caps read from Mailchimp's own US and EU pricing pages, plus the six charges that arrive after checkout
- Brevo vs MailerLite, Priced at Your Subscriber Count — both vendors' published prices at 500, 2,500 and 10,000 subscribers, and the tier where the cheaper sticker stops being cheaper
- MailerLite vs Mailchimp: Two Contact-Band Ladders, Only One You Can Read — the one head-to-head where both vendors bill by contact band, from the only row where both prices are on the record to what happens when the list crosses the line
- Best Mailchimp Alternatives in 2026, Priced at Your List Size — five alternatives priced from official pages, with each one's billing trap
- The Best MailerLite Alternatives, and the Band Where Each One Wins — MailerLite's full ten-band published ladder against five alternatives at 500, 2,500 and 10,000 subscribers, plus the plan terms that decide whether switching pays
Tools
- Email marketing cost calculator — pick a subscriber count and billing cycle, and see the published bill for every plan at that band, with the bands vendors do not publish left blank rather than estimated
Start here
- Home — what email marketing tools really cost, and the billing traps we track
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