Home › Guides › Klaviyo pricing and hidden costs
Updated October 1, 2026 · Tier prices read from Klaviyo's own pricing engine, September 24, 2026 · Plan features, add-ons and banner re-checked on Klaviyo's page, October 1, 2026 · Affiliate disclosure
Klaviyo's Email plan prices one quantity: active profiles — any contact in your database that can receive marketing. The count picks a rung, the rung sets the bill, and the rung also sets a send allowance of ten emails per active profile per month, so the 10,000 rung carries 100,000 emails whether the calendar needs them or not. User seats are not billed separately on any plan, which separates Klaviyo from the seat-capped platforms in this category. SMS and MMS are billed outside the plan entirely, per message — more on that below.
The table below lists the rungs a growing list actually crosses. All 49 are published on Klaviyo's own pricing engine; we read every one on September 24, 2026, so every figure here is the engine's own output rather than an estimate.
| Active profiles | Monthly bill | Emails per month included | Annualized (monthly × 12) |
|---|---|---|---|
| Free plan | $0 | 500 total, not 10× | — |
| 500 | $20 | 5,000 | $240 |
| 1,000 | $30 | 10,000 | $360 |
| 2,500 | $60 | 25,000 | $720 |
| 5,000 | $100 | 50,000 | $1,200 |
| 6,500 | $140 | 65,000 | $1,680 |
| 10,000 | $150 | 100,000 | $1,800 |
| 10,500 | $175 | 105,000 | $2,100 |
| 15,000 | $350 | 150,000 | $4,200 |
| 20,000 | $375 | 200,000 | $4,500 |
| 30,000 | $500 | 300,000 | $6,000 |
| 50,000 | $720 | 500,000 | $8,640 |
| 100,000 | $1,380 | 1,000,000 | $16,560 |
| 150,000 | $1,955 | 1,500,000 | $23,460 |
| 150,000+ | Talk to sales | — | — |
The annualized column is arithmetic, not an offer — Klaviyo publishes no annual figure to print. That absence is the first hidden cost.
Most platforms in this category sell a year up front at roughly a tenth off: Brevo publishes annual rates in six currencies (about 10% under twelve monthly payments), MailerLite prints a 10% yearly discount on every band, GetResponse advertises 18% off twelve-month prepayment. Klaviyo's page carries no annual billing toggle at all, so the annual bill is twelve times the monthly one at every rung. Set against the one rival that covers the same list sizes with a discounted annual rate, the gap is large enough to budget around:
| Active profiles | Klaviyo, a year (monthly × 12) | MailerLite Comfort, billed yearly | Difference |
|---|---|---|---|
| 500 | $240 | $129.60 | $110.40 |
| 2,500 | $720 | $356.40 | $363.60 |
| 10,000 | $1,800 | $961.20 | $838.80 |
| 15,000 | $4,200 | $1,393.20 | $2,806.80 |
| 20,000 | $4,500 | $1,717.20 | $2,782.80 |
At 15,000 profiles a year on Klaviyo costs more than three years on MailerLite's yearly rate. Klaviyo's counterargument is its feature set — predictive analytics, deeper integrations, an e-commerce data model the budget platforms do not run — and for stores where that machinery earns its keep, the premium can be rational. What a buyer should not do is discover the missing tenth discount after signing: it is the single largest percentage difference between Klaviyo's bill and its rivals' at the same list size. Our Klaviyo vs Mailchimp comparison prices the same ladder against Mailchimp's published anchor.
Klaviyo's ladder is dense almost everywhere — most rungs step 500 profiles at a time — but between the $140 rung at 6,500 active profiles and the $150 rung at 10,000 there is no rung at all. The smallest rung that covers a 7,000-profile list, an 8,000-profile list or a 9,999-profile list is the 10,000 rung at $150 a month. The arithmetic cuts both ways. Growing into the gap is cheap: 3,500 extra profiles cost $10 a month, about three-tenths of a cent per profile — the gentlest stretch of the whole ladder. But the bill is blunt: a buyer whose list sits at 7,000 pays $40 a month over the 6,500 rung for headroom the page never offers to sell separately, and the published price list simply has nothing to say about the bills in between. In per-profile terms the contrast with the corridor above 10,000 is stark: $0.003 per profile per month inside the gap against $0.05 per profile in the 10,500–13,500 corridor, where every 500 profiles cost $25 — the same $25 step that makes 10,001 the most expensive additional profile on any ladder we have read, worth $300 a year. Both shapes are documented in the ladder table above.
Three line items sit outside the rung price, each with its own meter:
The free plan covers 250 active profiles and 500 emails a month, plus the $5 mobile credit and $5 of Composer usage. Both caps are hard: sending is suspended when a limit is reached, not billed as an overage — a friendlier mechanism than Mailchimp's automatic overage invoices, but one that stops the calendar rather than the clock. And 500 emails a month divides out to sixteen sends a day against a full 250-person list, so the free tier is a test bench rather than a channel. Its real function is pricing context: the first paid rung is $20 a month for 500 profiles, and crossing the free ceiling means quadrupling the profile allowance and quintupling the send allowance in one $240-a-year move. Our free-plan guide prices that first paid year at 500, 2,500 and 10,000 subscribers across six vendors.
Klaviyo's pricing page carries a persistent banner: $19 off your first month of the Email plan, 500 profiles only — a first month at $1 against the $20 list price. It is marked "limited time" with no end date published anywhere on the page, and it was still live on October 1, 2026 — outlasting the dated introductory labels that Klaviyo's own page printed for its other products at the start of the fall. The discount applies to one rung and one month; from month two the bill is the list price. Treat it as a trial lever, not a pricing fact — and if a figure you saw quoted for Klaviyo traces back to that banner, re-check it against the rung table above.
The 49 rung prices on this page were read from Klaviyo's own pricing engine on September 24, 2026, and the plan features, add-on terms, free-plan caps and banner were re-checked on Klaviyo's page on October 1, 2026; both dates are printed above. Where the engine publishes a rung and the page does not print it statically, we read the engine's output and say so — nothing on this page is converted, interpolated or estimated. Our methodology page explains the full process, and our disclosure explains what affiliate commissions do and do not change. To price a specific list size across the platforms that publish full ladders, use the list-size cost calculator; for the pairing most buyers arrive with, our Klaviyo vs Mailchimp comparison reads the same ladder against Mailchimp's published anchor, and our Brevo guide shows the opposite transparency profile — a short published list with annual rates in six currencies.
$20 a month at up to 500 active profiles, then $30 at 1,000, $60 at 2,500, $150 at 10,000, $375 at 20,000 and $1,955 at 150,000 — 49 rungs published on its own pricing engine, each including ten emails per profile per month, with a sales quote above 150,000.
No. No annual rate is published at any list size and the plan page has no annual toggle, so a year costs twelve times the monthly price by arithmetic. At 10,000 profiles that is $1,800 against $961.20 for the same list on MailerLite's yearly rate — $838.80 apart.
250 active profiles and 500 emails a month, plus a $5 mobile-messaging credit and $5 of Composer usage. Sending is suspended at the caps, and email support ends after the first 60 days.
$150 a month — the 10,000 rung. The published ladder jumps from $140 at 6,500 profiles straight to $150 at 10,000, so every list between 6,501 and 10,000 profiles is billed on the covering rung and no separate price exists for the sizes in between.
It cuts the first month of the 500-profile plan from $20 to $1 — that rung, that month, nothing else. The banner has no published end date and was still live on October 1, 2026. From month two the bill is the list price, so budget from the rung table, not the banner.