Updated September 30, 2026 · Prices verified from Brevo's official pricing page, September 30, 2026 · Affiliate disclosure

Brevo Pricing and Hidden Costs: $9, $18, $499 — and the Add-On That Outbills the Plan Below It

Q: Why does removing the Brevo logo cost more than the Starter plan?

The no-logo add-on is priced at $10.80 a month, which is $129.60 over a year. Starter billed annually publishes at $96.96 — so the add-on alone bills $32.64 a year more than the whole paid plan beneath it, and the paid plan also includes 5,000 emails a month to start.

Q: Does Brevo charge by contacts or by emails sent?

By emails sent. Brevo bills monthly email volume and treats the contact list as storage, which is why its page prints no per-contact ladder. The exact contact-by-volume price matrix lives inside an on-page calculator and is not published in the page itself, so the bills between its published volume points are not on the record anywhere.

Q: What are the limits of Brevo's free plan?

The free plan sends up to 300 emails a day once the account is approved — a daily cap, not a monthly one, and not a contact cap. That makes Brevo's free tier a volume allowance, shaped differently from contact-capped free plans like Mailchimp's 250 contacts or MailerLite's 250 subscribers.

Q: Is Brevo's annual prepay discount worth it?

It is about 10%, and the rates are published rather than quote-only: Starter saves $11.04 a year ($96.96 against $108), Standard saves $21.96 ($194.04 against $216) and Professional saves $599.04 ($5,388.96 against $5,988). The catch is timing, not size — a year is paid up front, so the discount is only available to buyers who can prepay.

TL;DR: Brevo's sticker prices are unusually honest — its own page publishes $9, $18 and $499 a month (USD) and the annual rates too: $96.96, $194.04 and $5,388.96. Three things the sticker doesn't say: the logo-removal add-on at $10.80 a month bills $129.60 a year — $32.64 more than the Starter plan itself billed annually; the $9 Starter plan has no marketing automation (workflows start at $18); and there is no plan at all between $18 and $499 — a 27.7× jump. Everything below is from Brevo's own price feed, checked September 30, 2026.

The whole published price list

Brevo is one of the few platforms in this category that publishes its annual rates in machine-readable form on its own page, in six currencies. Here is the complete USD list, verified September 30, 2026.

Plan	Monthly	Billed yearly	What the plan includes	The catch
Free	$0	—	Up to 300 emails a day once the account is approved	A daily send cap, not a monthly one — bursts get clipped
Starter	$9	$96.96	5,000 emails a month to start; editor, templates, AI copy, segmentation, forms, basic reporting	No marketing automation on this tier
Standard	$18	$194.04	Everything in Starter, plus unlimited multi-step automation, A/B testing, advanced reporting, web and event tracking, 1 landing page	Doubles the bill for the feature most buyers came for
Professional	$499	$5,388.96	150,000 emails a month, 10 seats	Nothing exists between $18 and $499
Enterprise	Quoted	Quoted	Custom (1M+ contacts)	A negotiation, not a price

Two more line items sit beside the plans on the same page: Sales Essentials at $27.92 a month and Sales Advanced at $58.50 per user per month — CRM add-ons priced outside the email plans entirely.

What annual prepay actually saves

Brevo's discount for paying a year up front is about 10%, and unlike most vendors it publishes the exact annual figure instead of hiding it behind a quote flow:

Starter: $96.96 a year against $108 paid monthly — saving $11.04 (about $8.08 a month effective).
Standard: $194.04 a year against $216 — saving $21.96 (about $16.17 a month effective).
Professional: $5,388.96 a year against $5,988 — saving $599.04.

The trade is timing: a full year is charged up front. If there is any chance you will outgrow the plan's send allowance before month twelve, the discount is smaller than the cost of being on the wrong plan — and Brevo sells extra volume as pay-as-you-go credit rather than moving you up a tier automatically.

The same plans, in the six currencies Brevo sells in

Brevo prices per billing region, and its page publishes every rate it charges. The spread between regions is larger than most buyers expect — the same Starter plan is $9, €7, £6, CA$10, AU$12 or ₹625 a month depending on where the account bills.

Plan	USD	EUR	GBP	CAD	AUD	INR
Starter, monthly	$9	€7	£6	CA$10	AU$12	₹625
Starter, yearly	$96.96	€75.96	£65.04	CA$108	AU$129.96	₹6,750
Standard, monthly	$18	€15	£13	CA$22	AU$25	₹1,345
Standard, yearly	$194.04	€162	£140.04	CA$237.96	AU$270	₹14,526
Professional, monthly	$499	€499	£429	CA$729	AU$824	₹44,680
Professional, yearly	$5,388.96	not stated in EUR	£4,635	CA$7,868.04	AU$8,892	₹482,549.04

One cell is blank on purpose: Brevo's own EUR section lists the Professional annual figure as a dollar amount rather than a euro one, so we print what the page states and leave the euro rate out rather than convert it. Currencies are never converted here — only printed as published.

Hidden cost 1: the $10.80 add-on that outbills the plan below it

Brevo's free and paid emails carry a Brevo logo, and the add-on that removes it is priced at $10.80 a month — $129.60 a year. Set beside the plan it would naturally attach to, the arithmetic is uncomfortable: Starter billed annually is $96.96, so removing the logo costs $32.64 a year more than the entire Starter plan, which also includes 5,000 emails a month to start. A buyer on the free plan who wants unbranded email pays more for that one line item than a buyer who upgrades to the cheapest paid tier. We flagged this in our cross-vendor hidden fees guide; it is worth its own section here because no other vendor we price has an add-on that outbills the plan it sits beside.

Hidden cost 2: automation starts one tier up

Starter's feature list — editor, templates, AI copy generation, segmentation, forms and basic reporting — does not include marketing automation. Automated multi-step workflows are listed under Standard, "Everything in Starter, plus", at $18 a month. So the buyer who signs up for $9 because the sticker says "email marketing from $9" and discovers in week three that welcome sequences need Standard has doubled the bill. The honest framing: $9 buys sending, $18 buys sending plus automation. For buyers whose deciding feature is automation, the cheaper sticker belongs to whichever vendor includes it on the cheapest paid plan — our Brevo vs MailerLite comparison prices that trade-off band by band.

Hidden cost 3: the $499 wall

Between Standard ($18) and Professional ($499) there is nothing — no mid tier, no published intermediate rung. That is a 27.7× jump, and it lands exactly where a growing list does: Professional starts at 150,000 emails a month with 10 seats. A sender outgrowing 5,000–50,000 emails a month on Standard has two published options: buy more volume as pay-as-you-go credit (which does not expire, at 1 credit per email) or leap to $499. Where your volume lands between those points is precisely the number Brevo's page does not publish — which brings us to the last gap.

What Brevo does not publish

No contact-by-volume price matrix. The page's calculator prices combinations of contact count and monthly volume, but it runs in the browser; the prices between Brevo's published volume points are not printed anywhere we can read. We leave those bills blank rather than estimate them.
No per-contact ladder. Unlike MailerLite or Klaviyo, Brevo publishes no price for "a list of N subscribers" — the bill depends on how much you send, not how many you store. That is friendlier to big, quiet lists and harder to budget for send-heavy calendars.
The free plan is a daily cap. 300 emails a day once approved — not 300 a month, and not a contact limit. A launch day that needs 2,000 emails clips at 300. Our free-plan guide compares this shape against the five other free tiers we can verify.
Transactional email is included on every plan, including free — one genuine break from category habit, and worth knowing before buying a separate SMTP product.

Who should not switch to Brevo

Automation-first buyers on a small budget. If workflows are the requirement and $12–$19 is the budget, MailerLite includes its full feature set on every paid plan from $12 — Brevo's equivalent stack starts at $18. The $9 sticker flatters a purchase it cannot complete.
Senders in the dead zone above Standard. If your calendar reliably needs well over 50,000 emails a month but nowhere near 150,000, Brevo's published options are credit purchases or a $499 plan. Vendors with published intermediate rungs price that list size honestly; Brevo does not.
Buyers who need the annual bill to match the monthly one at scale. The ~10% prepay discount is real, but it is billed up front, and the mid-size bills that would justify it are the very numbers the page does not publish. Budget from the calculator's output, not the page's anchors.
Teams that need more than a handful of seats below $499. Seat counts below Professional are not printed per plan on the page we checked; Professional is the tier Brevo advertises with 10 seats. If headcount drives the purchase, confirm seats in the checkout flow before committing.

How we keep these numbers honest

Every figure on this page was read from Brevo's own pricing page — its machine-readable price feed in particular — and verified on September 30, 2026, with the verification date printed above. Where the page states a figure in one currency and not another, we print the gap instead of converting. Our methodology page explains the full process, and our disclosure explains what affiliate commissions do and do not change. If you are weighing Brevo against a specific rival, our Brevo vs Mailchimp comparison prices a contact-band bill against a volume bill at the one size both vendors publish, and the list-size cost calculator prices the platforms that do publish full ladders at 500 to 30,000 subscribers, leaving the gaps blank.

Frequently asked questions

How much does Brevo actually cost per month?

Per Brevo's own pricing page, verified September 30, 2026: Starter $9 a month, Standard $18, Professional $499 (USD), with a free plan at $0 and Enterprise quoted. Billed annually the same plans publish at $96.96, $194.04 and $5,388.96 — roughly 10% under twelve monthly payments.

Why does removing the Brevo logo cost more than the Starter plan?

The no-logo add-on is $10.80 a month, or $129.60 a year. Starter billed annually is $96.96 — the add-on alone bills $32.64 a year more than the whole plan beneath it, and the plan also includes 5,000 emails a month to start.

Does Brevo charge by contacts or by emails sent?

By emails sent. Brevo bills monthly volume and treats contacts as storage, so its page prints no per-contact ladder. The contact-by-volume matrix runs inside an on-page calculator and is not published in the page itself, so bills between its published volume points are not on the record anywhere.

What are the limits of Brevo's free plan?

Up to 300 emails a day once the account is approved — a daily send cap, not a monthly allowance and not a contact cap. It is a volume-shaped free tier, unlike the 250-contact or 250-subscriber caps at Mailchimp and MailerLite.

Is Brevo's annual prepay discount worth it?

About 10%, and the rates are published: $11.04 saved on Starter, $21.96 on Standard, $599.04 on Professional. The cost is timing — a year charged up front — so it only pays if you are confident the plan's send allowance will still fit your calendar at month twelve.

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