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Updated September 29, 2026 · Prices verified from vendor pricing pages, September 2026 · Affiliate disclosure
These are ActiveCampaign's own figures for the 1,000-contact entry of each plan, billed yearly, read from its checkout in September 2026. They are the only prices on the record; the plan restrictions come from ActiveCampaign's own plan pages.
| Plan | 1,000 contacts, billed yearly | What the plan limits |
|---|---|---|
| Starter | $15/mo | Automations capped at 5 actions each · 1 user seat · limited segmentation · no published send multiplier of its own |
| Plus | $49/mo | Send allowance 10× the contact count · removes the Starter automation and seat caps |
| Pro | $79/mo | Send allowance 12× the contact count · predictive sending and split automations start here |
| Enterprise | $145/mo | Send allowance 15× the contact count · the top of the public range; custom work above it is sales-led |
USD, from ActiveCampaign's own checkout and plan pages, September 2026. Annual billing is the default; see the monthly-billing section below for what happens if you decline it. The send multipliers (10×, 12×, 15×) are ActiveCampaign's published contact-count allowances on Plus, Pro and Enterprise.
Two features of that table should shape how you read it. First, all four numbers sit at the same list size — 1,000 contacts — which means the plan decision and the size decision are packed into one quote: to price a bigger list you cannot read a rung, you have to start a conversation. Second, the gaps between plans are large in percentage terms: Plus costs 3.3 times Starter, Pro 5.3 times, Enterprise 9.7 times. On MailerLite's published ladder, the jump from the cheapest to the most expensive band is 19 times in dollars but the plans are feature-identical; on ActiveCampaign the money buys features first and contacts second, so a buyer on the wrong rung pays for automation capacity they may never open.
ActiveCampaign's public pricing page is a quote builder. Each plan card describes the tier and ends in a customize-style call to action; when we fetched the page directly, the underlying source contained no dollar figures at all — no ladder, no entry price, no monthly rate. The four numbers above trace to ActiveCampaign's own checkout, which will price any list size you enter, but only after you have begun the purchase flow.
This matters for a specific, practical reason: ActiveCampaign is the one platform in its price class where a buyer cannot compare a 2,500- or 10,000-contact bill against other vendors before talking to sales or entering checkout. Its competitors publish. MailerLite prints a ten-band ladder from $12 to $229 a month. Klaviyo's pricing engine renders 49 rungs from $20 to $1,955. Even Mailchimp, which renders one band at a time, prints roughly twenty published figures. Whatever a sales conversation later produces, the number to hold it against has to come from somewhere else — which is the gap the table below fills with the figures other vendors put in writing.
Every figure below is that vendor's own published price, monthly unless marked, at the band covering the list size. The ActiveCampaign column is not a gap in our work — it is the vendor's own public position.
| List size | ActiveCampaign (published) | MailerLite Comfort | Klaviyo Email | Also on the record |
|---|---|---|---|---|
| 500 | Not published | $12/mo · $10.80 on yearly | $20/mo · no annual rate | Mailchimp Standard $20 list, $10 promo (0–500 band) · Brevo Starter $9 by volume |
| 1,000 | $15/mo billed yearly · Starter | $19/mo · $17.10 on yearly | $30/mo · no annual rate | GetResponse $19 unlimited sends · Kit Creator $33 |
| 2,500 | Not published | $33/mo · $29.70 on yearly | $60/mo · no annual rate | Mailchimp: no per-band figure published |
| 10,000 | Not published | $89/mo · $80.10 on yearly | $150/mo · no annual rate | Kit: free plan covers up to 10,000 subscribers |
USD, from each vendor's own pricing pages, September 2026. MailerLite's ladder is its published Comfort plan; Klaviyo's figures come from its own pricing engine (all 49 rungs read September 24, 2026); Mailchimp renders one band at a time and publishes no per-band US figure above 0–500 contacts. Full datasets: the list-size cost calculator and our Klaviyo vs Mailchimp head-to-head.
The 1,000-contact row is the only place ActiveCampaign competes with its cards face up, and there it wins: $15 billed yearly is the lowest published figure in the class, $4 under MailerLite and $15 under Klaviyo at the same size. The rows above and below it are where the asymmetry bites. At 500 subscribers a buyer is quoted nothing; at 2,500 they are quoted nothing; at 10,000 they are quoted nothing — while the three vendors beside it print their rungs in public. A deal that starts at $15 can end anywhere, and by the time the checkout names the number, the comparison tab is already closed.
ActiveCampaign sells monthly billing, but it publishes no monthly price at any list size. The figure appears at the end of checkout and runs roughly 20% above the annual one — around $18 rather than $15 on Starter at 1,000 contacts, though that arithmetic is ours, not a number the company states. The published $15 is therefore an annual commitment wearing a monthly unit: a buyer who reads it as a month-to-month price will meet the real figure only after entering payment details.
Compare the categories here, because they are not the same flaw. MailerLite discounts yearly prepay by 10% but prints both cycles on the page. Klaviyo publishes monthly prices only and no annual rate — the inverse of ActiveCampaign, and equally explicit. Mailchimp restricts annual plans to its top tiers. ActiveCampaign alone keeps one cycle on the page and the other behind checkout, which is why the monthly surcharge leads our list of email marketing hidden fees.
The four plan figures come from ActiveCampaign's own checkout for the 1,000-contact entry of each plan, read in September 2026, and its plan limits and send multipliers come from its own plan pages. The pricing-page observation is ours and repeatable: a direct fetch of the public pricing page returns no price figures in its source, and each plan card ends in a quote-style flow. Where ActiveCampaign publishes nothing — every list size above 1,000 contacts, and monthly billing at every size — the cells above say so rather than carrying an estimate, the same policy that fills the empty cells in our MailerLite vs Mailchimp comparison. The competitors' figures are documented in our MailerLite alternatives guide and our Klaviyo vs Mailchimp head-to-head, and the entry-point claims in our Mailchimp alternatives guide. To price your own list size across every plan that publishes one, use the list-size cost calculator. Our methodology and affiliate disclosure explain how prices are verified and how the site earns.
For a 1,000-contact list, its own checkout prices the four plans at $15 (Starter), $49 (Plus), $79 (Pro) and $145 (Enterprise) a month, each billed yearly — the only four figures on the record. No price is published at any other contact count and no monthly rate at any size; monthly checkout runs roughly 20% above the annual figure and appears only at the end of the purchase flow.
Yes, but no monthly rate is published. The monthly option surfaces at the end of checkout at roughly 20% above the annual figure — about $18 rather than $15 on Starter at 1,000 contacts, though that arithmetic is ours, not a stated price. Buyers who must pay monthly are committing to a sticker that describes a different billing cycle than the one they will get.
No — a 14-day trial and nothing beyond it. Every platform we track at this price point has a free tier: Kit's runs to 10,000 subscribers with unlimited sends, Brevo's covers 300 emails a day with no published contact cap, and MailerLite, Mailchimp and Klaviyo each stop at 250 accounts.
It does not publish. The public page resolves into a quote flow with no figures in its source, and bands above 1,000 contacts are priced only inside checkout or a sales conversation. At those sizes MailerLite publishes $33 and $89 a month on its Comfort plan and Klaviyo publishes $60 and $150 — the checkable numbers a buyer can hold a quote against.
At the one size it publishes — 1,000 contacts billed yearly — yes: $15 undercuts MailerLite Comfort's $19 ($17.10 on yearly prepay), GetResponse's $19, Kit Creator's $33, and Mailchimp Standard's $20 on its smallest 0–500 band. Above 1,000 contacts the comparison cannot be verified from ActiveCampaign's public materials, and the published MailerLite and Klaviyo ladders become the numbers that can be checked.