Email pricing change tracker

Last updated: October 5, 2026 (the night's capture)

Since September 22, 2026 we have captured the pricing pages of the five platforms we follow — Brevo, MailerLite, Mailchimp, Kit and ActiveCampaign — once every night, and compared each capture against the night before. Not one night has been missed. A tripped flag is a prompt to look, never a verdict: a person reads the two captures side by side before anything is called a change. This page keeps the running count.

The score so far

Figures run through the nightly capture of October 5, 2026. The table grows one row-night at a time.

Platform	First capture	Nights captured	Flags tripped
Brevo	Sep 22, 2026	14	10
MailerLite	Sep 22, 2026	14	0
Mailchimp	Sep 22, 2026	14	0
Kit	Sep 22, 2026	14	0
ActiveCampaign	Sep 22, 2026	14	0

That is 70 captures across the five pages, 10 flags — all of them Brevo — and no list-price movement on any page we watch.

The ten Brevo flags, explained

Brevo's pricing page trips the comparison on most nights, and every trip so far has told the same story. The set of price tokens on the page stays identical; their order in the markup shuffles, because rotating promo tiles and slider content sit between them. Diffed night against night, the plan figures never moved: $0 / $9 / $18 / $499 monthly and $96.96 / $194.04 / $5,388.96 annual, re-confirmed each time against the page's own structured data. We record each trip as noise in the log rather than quietly discarding it — a flag that stops being investigated is a check that has stopped working.

What the nightly watch covers — and what it doesn't

The nightly comparison watches each platform's primary (US) pricing page, fetched the way a browser renders it — ActiveCampaign's public page, for instance, resolves its plan cards with scripts and returns nothing to a plain fetch. That scope has an honest limit: Mailchimp's euro tiers on the EU billing page drifted up by cents in the week of September 24, and the nightly US-page comparison never saw it. The manual EU-page read caught it, the guide was corrected the same day, and the correction is logged in our check log. A capture sweep and a human read cover different failures, and we run both.

The running verdict after two weeks: 70 captures, 10 flags, 0 list-price changes. The flags were all markup churn on one vendor's page. When a real number moves, it lands here and in the check log with the date — the way the September 24 euro correction did.

From capture to verdict

Capture. Each night every tracked page is fetched with a rendering engine, since several vendors draw their real figures with scripts that a plain fetch never sees.
Compare. The price tokens visible in each capture are reduced to a signature and set against the previous night's signature.
Diff and decide. A moved signature opens the diff, not a verdict. The two raw captures are read side by side; only a confirmed figure change updates a table on this site, and noise is written down as noise.

The rules the tables follow — contact-band ladders rather than sticker prices, "no annual rate" stated as a fact, currencies never converted — are in our price checks, on the record.

Seeing a number we aren't showing?

The checkout page is the only source that counts. If what you are being charged differs from a table here, write to [email protected] — every report gets a manual re-verification, and confirmed corrections are logged and dated.

More on how the site works: about & verification rules · the cost calculator these numbers feed · how the site earns money

True Cost of Email is reader-supported: links to vendors may earn a commission at no extra cost to you. Commissions never affect which numbers we print.