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Updated October 5, 2026 · All Omnisend plan prices, send allowances and plan terms read from the rate table published inside its own pricing page, October 4, 2026 · Comparison figures verified from each vendor's official pricing page on the dates listed below · Affiliate disclosure
Omnisend sells two paid plans — Standard and Pro — priced by contact band rather than by seat or by send. What makes it unusually readable for this category is that the pricing page itself carries a rate table: every 500-contact band from 251 up to 150,000, each with its own price and its own monthly email allowance, published as data rather than buried in a checkout link. We read every band on October 4, 2026. The climb a growing list actually crosses, on Standard:
| Contacts | Standard, monthly | Emails/mo | Pro, monthly |
|---|---|---|---|
| 0–250 (free plan) | $0 | 500 | — |
| 251–500 | $16 | 6,000 | $59 |
| 501–1,000 | $20 | — | $59 |
| 1,001–1,500 | $25 | — | $59 |
| 1,501–2,000 | $30 | — | $59 |
| 2,001–2,500 | $44 | 30,000 | $59 |
| 2,501–3,000 | $50 | — | $70 |
| 5,001–5,500 | $88 | — | — |
| 9,001–10,000 | $132 | 120,000 | $150 |
| 10,001–10,500 | $150 | — | $170 |
| 15,001–15,500 | $228 | — | — |
| 150,001+ | $1,508 | — | Custom |
The table prints the bands a growing list crosses, not all 61 cells the vendor's rate table publishes — the widget prices every intermediate 500-contact band, and we transcribe the rungs below plus the ceiling rather than the whole grid. The shape is not smooth. From the 500 band to the 2,500 band the bill rises $16 to $44 — a 175 percent increase for a fivefold list. Crossing 2,000 contacts is the sharpest small-list step: 1,501–2,000 bills $30, 2,001–2,500 bills $44, so the 2,001st contact adds 47 percent to the monthly bill on its own. From 2,500 to 10,000 the bill triples to $132, and the 10,001st contact steps it again to $150 — $216 more a year for one subscriber. Pro, meanwhile, is flat: $59 from 251 through 2,000 contacts, 3.7 times Standard's entry band, converging toward Standard's price only as the list grows — and overtaking it at 2,501 contacts, where Pro bills $70 against Standard's $50.
How that ladder stacks against the three other contact-tier platforms that print complete published prices at these sizes. Every figure is the vendor's own published monthly rate for that contact band; yearly figures are twelve monthly payments unless a vendor publishes a billed-yearly total, which only MailerLite and GetResponse do here:
| Contacts | Omnisend Standard | Klaviyo Email | MailerLite Comfort | GetResponse Starter |
|---|---|---|---|---|
| 500 | $16 | $20 | $12 | $19 (1,000 tier) |
| 2,500 | $44 | $60 | $33 | $29 |
| 10,000 | $132 | $150 | $89 | $79 |
| Year at 10,000 | $1,584 | $1,800 | $961.20 billed yearly | $777.36 billed yearly |
Omnisend sits in the middle of that grid: cheaper than Klaviyo at every band below 10,000, dearer than MailerLite and GetResponse at every band we verified — though GetResponse publishes no tier below 1,000 subscribers, so its 500-contact figure is really the 1,000-subscriber price, and its yearly billing takes a structural 18 percent off that no Omnisend equivalent exists for. Two platforms are left out of the table for a stated reason rather than none: Mailchimp's page prints verified US figures for the 0–500 band ($13 Essentials, $20 Standard) but we have no verified printed rung at 2,500 or 10,000 contacts, so those cells stay blank rather than estimated; and Brevo prices by emails sent per month rather than contacts stored — its $9 Starter covers 5,000 emails a month on any list size — which is a different axis entirely. Each vendor's verification date is in the methodology section below.
At the default 251–500 band, Omnisend's page headlines Standard at $11.20 a month — against a $16.00 list price. The discount is real but narrow: 30 percent off the first three months, conditioned on paying those three months upfront ($33.60 today instead of $48.00; the Pro equivalent is $123.90 instead of $177.00). From month four the bill reverts to the rate table, and the year's arithmetic is three discounted months plus nine list-price months — $175.20 for the first year at the 500 band, not $134.40. That teaser is also the only published discount on either plan. There is no twelve-month prepay rate at any band, so unlike GetResponse's structural 18 percent or MailerLite's 10 percent yearly saving, Omnisend's discount expires by design at month four. Budget from $16, not $11.20.
Omnisend's own billing note draws a precise line: accounts are billed for subscribers and for non-subscribers who received automated messages; unsubscribed contacts are not billed. The trap sits in the middle of that sentence. A welcome series, an abandoned-cart flow or any other automation that reaches prospects who never opted in bills them toward your contact band all the same — and imported lead lists waiting in the account count the same way. A list you measure as 4,800 opted-in subscribers can therefore occupy the 5,001–5,500 band's $88 bill rather than the 4,501–5,000 rung, depending on who your automations have touched. The cleanup that matters on Omnisend is not the unsubscribe list; it is the never-subscribed list.
Every band in the rate table carries two numbers, and buyers tend to read only the price. Standard's email allowance steps with the contact band: 3,000 a month on the 0–250 free plan, 6,000 at 251–500, 30,000 at 2,001–2,500, 120,000 at 9,001–10,000. A calendar that needs 8,000 sends a month does not fit the $16 band no matter how small the list is — the allowance, not the contact count, becomes the binding constraint, and the fix is the next band's bill. Price the volume column as carefully as the price column before concluding a band is cheap.
Neither plan's price includes text messaging. Omnisend meters SMS separately, starting at $0.007 per message — a starting rate for high-volume US sends — with credit packs from $10 whose per-message cost varies by country and by volume. A store sending 5,000 US messages a month at that starting rate adds $35 a month on top of any plan, roughly a quarter of the Standard bill at the 2,500 band, and the per-country rates elsewhere run higher. The plan comparison above is an email-only comparison; price SMS separately on both platforms before switching.
The rate table has no annual column at any band. A 10,000-contact list bills $132 twelve times — $1,584 a year, paid monthly, with no published prepay option — against $961.20 billed yearly on MailerLite's equivalent band. At the top of the ladder the pricing changes character entirely: 150,001 contacts and above print $1,508 on Standard but Custom on Pro, meaning the plan's price at enterprise sizes is unpublished and negotiated. If your list is heading past 150,000, the ladder above is not your ladder; the sales conversation is.
Where the plan ladder meets a direct rival, our Omnisend vs Klaviyo comparison prices both ladders band by band — the same free-plan ceiling, a $216-a-year gap at 10,000 contacts, and the banner Omnisend runs that we could not reproduce. The non-subscriber billing rule in hidden cost 2 is one entry in our guide to the fees email platforms don't headline, which collects the whole category. And if the free ceiling itself is the decision, our free-plan guide prices what the first paid year costs once a list outgrows 250 contacts.
Every Omnisend figure on this page — plan names, band prices, send allowances, the teaser terms, the non-subscriber billing note — was read from the rate table and terms published inside Omnisend's own pricing page on October 4, 2026. Comparison figures come from each vendor's official pricing page: Klaviyo's 49 rungs verified September 24, 2026 and re-checked October 1, 2026; MailerLite's bands verified September 21, 2026 with its yearly totals as published; GetResponse's grid read from its own checkout links October 1, 2026 and re-verified October 3, 2026; Mailchimp's 0–500 band figures verified September 29, 2026; Brevo's email-based packages verified September 29–30, 2026. Where a vendor publishes no figure — Mailchimp's mid-size bands on our side, an annual rate on Omnisend — we leave the cell blank rather than estimate. Our methodology page explains the process, and our disclosure explains what affiliate commissions do and do not change. To price your own list across the platforms that publish full ladders, the list-size cost calculator runs the arithmetic at 500 to 30,000 subscribers.
On the Standard plan, the published rate table shows $16 a month at 251 to 500 contacts, $20 at 501 to 1,000, $25 at 1,001 to 1,500, $30 at 1,501 to 2,000, $44 at 2,001 to 2,500, $50 at 2,501 to 3,000, and $132 at 9,001 to 10,000. The Pro plan bills a flat $59 a month from 251 through 2,000 contacts, then $70 at 2,501 to 3,000 and $150 at 9,001 to 10,000.
A 30 percent discount on the first three months, conditioned on paying those three months upfront: $33.60 today instead of $48.00 at the smallest paid band, which prints as $11.20 a month against the $16 list. From month four the bill is the list price. It is the only published discount on either plan — there is no twelve-month prepay rate.
No. Omnisend publishes monthly prices only; the rate table carries no annual column at any band, and the 30 percent teaser covers three months, not twelve. A 10,000-contact list bills $132 a month, $1,584 a year, twelve separate payments. MailerLite's yearly billing, by contrast, takes 10 percent off the same-size list, and GetResponse's takes a structural 18 percent.
Unsubscribed contacts are not billed, per Omnisend's own billing note. But the same note bills non-subscribers who received automated messages — a welcome flow reaching prospects who never opted in counts toward your contact band, as do imported leads sitting in the account. The cleanup that matters is the never-subscribed list, not the unsubscribe list.
$132 a month on Standard, $1,584 a year in twelve payments, with a 120,000-email monthly allowance at that band. The 10,001st contact steps the bill to $150 a month — $216 more a year. The Pro plan at the same band bills $150, exactly what Klaviyo charges at 10,000 profiles.