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Updated October 8, 2026 · AWeber's rate table read October 8, 2026; Mailchimp's US pricing page re-read October 7; Kit re-read October 7; MailerLite read September 21, re-verified through October 7; GetResponse read October 1, re-verified October 3; Klaviyo read September 24, re-checked October 1; Omnisend's rate table read October 4; Brevo read September 29; ActiveCampaign read from its own checkout September 20 · Affiliate disclosure
We read AWeber's pricing page on October 8, 2026. Two self-serve plans sit on top of a single published rate table — Lite and Plus, fourteen subscriber bands each, twenty-eight printed prices in total — with both billing cycles shown side by side: a monthly rate and an annual cost for the same band. A card price advertises each plan's floor — Lite at $12.49 a month billed annually, Plus at $19.99 — and the page's own plan data carries a monthly-billing description for each: "Lite plan starting at $15/month," "Plus plan starting at $30/month." A 14-day free trial attaches to both.
The bands themselves: Lite runs $15, $25, $35, $60, $85, $100, $150, $185, $210, $275, $375, $500, $600 and $920 a month from 500 subscribers up to 150,000; Plus runs $30, $45, $55, $90, $120, $135, $180, $215, $250, $350, $400, $600, $750 and $1,050 across the same bands. Annual costs are printed in a column beside each monthly rate — $150 to $9,200 a year for Lite, $240 to $10,500 for Plus. Feature-wise, the page gives Plus unlimited email lists, landing pages, automations, custom segments and users with priority 24/7 support; Lite carries tagging and simple analytics under its lower cap. That unlimited-seats row is worth pausing on: among the eight platforms we price at the bands below, AWeber's Plus is the only plan whose page prints unlimited users at every list size.
A third offering rides on top: a Done-For-You service where, in the page's words, "our experts build your email system in 7 days," priced in its plan data at $30 a month plus a one-time $79 setup fee — with the setup fee's own banner reading "87% off ends soon! $599 $79." The service card also shows "$20.00 /month billed annually" beside the $79 fee, and the plan data describes the service as including everything in Plus with 30 days of unlimited edits. Two official descriptions that do not fully reconcile — we print both and leave the total to the checkout.
Monthly price first, with the annual-billing bill in parentheses where the vendor publishes one. Blank cells are ones the vendor does not publish — we leave them empty rather than estimate them.
| Tool | 500 subscribers | 2,500 subscribers | 10,000 subscribers |
|---|---|---|---|
| AWeber Lite | $15 ($150 a year; card: $12.49/mo billed annually) | $35 ($350 a year) | $100 ($1,000 a year) |
| AWeber Plus | $30 ($240 a year; card: $19.99/mo billed annually) | $55 ($550 a year) | $135 ($1,350 a year) |
| Mailchimp | Essentials $13 · Standard $20 ($156 · $240 a year) | Not published — calculator only | Premium $350 ($4,200 a year; $3,570 with the 15% twelve-month offer) |
| Kit | $0 at all three — free plan to 10,000 subscribers, unlimited sends, one seat (paid plans from $33/mo billed yearly, $390 a year, above the ceiling) | ||
| Brevo | Starter $9 ($96.96 prepaid) | Starter $9 ($96.96 prepaid) | Starter $9 ($96.96 prepaid) |
| MailerLite | Comfort $12 ($129.60 yearly) | Comfort $33 ($356.40 yearly) | Comfort $89 ($961.20 yearly) |
| GetResponse | No plan under 1,000 subscribers | Starter $29 ($285.36 prepaid) | Starter $79 ($777.36 prepaid) |
| Klaviyo | $20 | $60 | $150 ($1,800 a year; no annual rate published) |
| Omnisend | Standard $16 | Standard $44 | Standard $132 (no annual rate published) |
| ActiveCampaign | Publishes four prices at the 1,000-contact band only — Starter $15, Plus $49, Pro $79, Enterprise $145, all billed yearly; no figures at any other size | ||
Read the footnotes before the table: Brevo's $9 holds at all three sizes because it bills email volume, not contacts, and automation waits for its $18 Standard plan. GetResponse's empty first cell is ladder design — its cheapest paid band is 1,000 subscribers. Mailchimp's 2,500-contact cell is empty because Mailchimp itself declines to print one. And AWeber's card prices ($12.49, $19.99) are the annually billed monthly equivalents of its 500-band rows: $12.49 × 12 is $149.88, which the rate table rounds to $150.
The advertised price is a 500-subscriber price, and the second band is where the ladder catches up. On annual billing, the first band step — the 501st subscriber — takes Lite from $150 to $250 a year, +67%, and Plus from $240 to $450 — +88%, the steepest first-step increase among the fully published ladders we have read. Lite's next steps run +40% (1,000 to 2,500, $250 to $350), +71% (2,500 to 5,000, $350 to $600), +42% into the 7,500 band ($600 to $850) and +18% at 10,000 ($850 to $1,000). The unit economics soften as the bands widen — Lite costs $30 per thousand subscribers at the 500 band, $14 at 2,500 and $10 at 10,000 — but the sticker never returns: a buyer who signed up "at $12.49" and doubled the list is billed $20.83 a month on the same plan.
The same pattern holds on monthly billing, just quieter: Lite's monthly rate goes $15 to $25 to $35 across the first three bands, so the 500-band sticker undersells the 2,500 band by 133%. Nothing about this is hidden — the whole table is printed — but the one number AWeber advertises in large type describes only the smallest band it sells.
AWeber's rate table prints both cycles for every band, which makes its discount the most verifiable in the category. Take any row and divide the annual cost by the monthly rate: the answer is ten, at every Lite band and at thirteen of Plus's fourteen bands. Annual billing is ten monthly payments for twelve months of service — a 16.7% saving, and it is uniform: the 500-band Lite row ($15 monthly, $150 annual) and the 150,000-band Plus row ($1,050 monthly, $10,500 annual) carry the identical arithmetic.
The exception is the 500-band Plus row — $240 a year against a $30 monthly rate is eight payments, not ten, and the printed annual figure instead matches twelve payments of the $19.99 card price ($239.88, rounded to $240.00). That is roughly 33% off, double the standard discount, and it exists only at the bottom rung: the $19.99 sticker is not a plan price but a 500-subscriber price. Read the other way, every row's "annual cost" column equals ten monthly payments, so a buyer comparing AWeber's annual bill against a rival's published yearly rate is comparing like with like — no hidden month-thirteen reset, because the discount is the billing cycle itself, not a term that expires.
AWeber's rate table has a third column most summaries skip: Email Sends. Lite carries a 10× multiplier of the subscriber band, Plus 12× — so the 500-band Lite row bills $15 a month for up to 5,000 emails, Plus's 500 band is $30 for 6,000, and at 10,000 subscribers the rows read 100,000 and 120,000 emails a month. The multiplier is a maximum, printed band by band, which cuts both ways: it is more transparency than most vendors offer (Mailchimp buries its 12× inside plan data), but it means the price and the send ceiling move together — a list that grows but sends no more still pays the higher band, and a daily-sending habit against a small list runs into the cap without the bill changing. Check your actual monthly volume against the sends column before picking a band, not after.
One inconsistency on the page is worth naming because it changes what a large buyer can rely on. The rate tables print prices through 150,000 subscribers — Plus $750 a month at 100,000 ($7,500 a year) and $1,050 at 150,000 ($10,500), Lite $600 and $920 — yet the same page tells buyers with a list of 100,000 or more to "contact us or call" a sales number. Both facts are official and they point in different directions: the table says the price exists, the call-to-action says it is negotiable. We treat the printed rows as published figures and note that the vendor itself routes that range through sales — the same pattern we flagged at ActiveCampaign, whose entire public price list stops at one band.
Who it does fit: multi-seat teams and agencies — Plus's unlimited users, lists, landing pages, automations and segments are printed at every band, the only such row in our comparison — and buyers who want every price checkable before signup, which on this page AWeber delivers.
Every AWeber figure comes from its own pricing page, read October 8, 2026: the 28-row rate table with both billing cycles, the card prices, the plan-data descriptions and the Done-For-You service terms. The rivals in the table carry their own verification dates, listed at the top of this page; where a vendor publishes no figure — Mailchimp above 500 contacts on Essentials and Standard, ActiveCampaign beyond 1,000 contacts — we leave the cell empty rather than estimate it. The deeper material sits in our bill-by-bill read of eight platforms at 2,500 subscribers and the same at 10,000, where the steps past the round number bite; our Mailchimp alternatives guide prices five of these rivals by feature angle rather than list size; and the list-size cost calculator prices your own count from 500 to 30,000, leaving unpublished bands blank.
Two plans, both printed on the page. Lite bills $15 a month month-to-month, or $12.49 a month billed annually — $150 a year. Plus bills $30 a month month-to-month, or $19.99 a month billed annually — $240 a year. The rate table's own rows read $15/$150 for Lite and $30/$240 for Plus at that band, with 5,000 and 6,000 emails a month respectively.
On 27 of the 28 printed rows the annual cost is exactly ten monthly payments — a 16.7% saving. The exception is the 500-subscriber Plus row: $240 a year matches twelve payments of the $19.99 sticker rather than ten payments of the $30 monthly rate — about 33% off, and it exists only at the bottom rung.
Not at the entry band: at 500 subscribers AWeber Lite bills $15 a month against MailerLite's $12, Mailchimp's $13 Essentials and Brevo's $9. At 2,500 subscribers it is essentially par with MailerLite — $35 a month, $350 a year, against $33 and $356.40 on MailerLite's yearly rate. At 10,000 subscribers AWeber Lite bills $1,000 a year against MailerLite's $961.20, GetResponse's $777.36 prepaid and Kit's $0 free plan.
No — the only cost-free window is a 14-day trial, attached to both plans and the Done-For-You service. Kit's free plan covers 10,000 subscribers with unlimited sends; MailerLite, Mailchimp and Klaviyo each stop at 250 accounts; Brevo allows 300 emails a day.
The page does both: the rate tables print $750 a month at 100,000 subscribers ($7,500 a year) and $1,050 at 150,000 ($10,500) for Plus, $600 and $920 for Lite, while the same page tells 100,000+ lists to contact sales or call. We print the table figures as published and note the vendor routes that range through a quote.