Home › Guides › Omnisend vs Klaviyo
Updated October 4, 2026 · Omnisend rates read from the rate table published inside its own pricing page, October 4, 2026; Klaviyo's 49-rung ladder verified September 24, 2026 and re-checked October 1, 2026 · Affiliate disclosure
Omnisend and Klaviyo sell to the same buyer — online stores — and both price by list size rather than by seat. Their free plans are the most symmetric pair we have priced on this site: both stop at 250 contacts and 500 emails a month. Klaviyo's free tier lists a $5 monthly SMS credit and email support limited to the first 60 days; Omnisend's adds 500 web push notifications a month instead. Below 250 contacts, the choice is a feature choice, not a price choice.
Paid, the shapes differ. Klaviyo publishes 49 rungs on its Email plan ladder — $20 at 500 active profiles up to $1,955 at 150,000, ten emails per profile at every rung, no annual rate at any size. Omnisend publishes two plans — Standard and Pro — and its pricing page carries a rate table that steps every 500 contacts from $16 to $1,508 on Standard. We read both ladders in full: Klaviyo's from its own pricing engine, Omnisend's from the rate table published inside its pricing page (October 4, 2026).
Every figure below is the vendor's own published monthly rate for that contact band. Omnisend's column is the Standard plan's list price — what you pay from month four onward; the teaser is priced in the next section. Annual figures are twelve monthly payments, because neither vendor publishes an annual rate.
| Contacts | Omnisend Standard | Emails/mo | Klaviyo Email | Emails/mo | Year: Omnisend | Year: Klaviyo | Gap |
|---|---|---|---|---|---|---|---|
| 500 | $16 | 6,000 | $20 | 5,000 | $192 | $240 | $48 (20%) |
| 2,500 | $44 | 30,000 | $60 | 25,000 | $528 | $720 | $192 (27%) |
| 10,000 | $132 | 120,000 | $150 | 100,000 | $1,584 | $1,800 | $216 (12%) |
Three things sit behind those rows. First, the email columns: Omnisend's Standard plan carries a higher monthly send allowance at every band we checked — 6,000 against 5,000 at the 500 band, 120,000 against 100,000 at 10,000 — so the cheaper plan is also the more generous one on volume. Second, the saving shrinks as the list grows: 20 percent at 500 contacts, 12 percent at 10,000. Third, Klaviyo's ladder has gaps: its page publishes no rung between 1,500 and 2,500 profiles, so a 2,000-profile list pays the 2,500 rung's $60, and no rung between 6,500 and 10,000, so a 7,000-profile list pays $150. Omnisend's rate table prints a price for every 500-contact band instead.
Omnisend's pricing page carries a banner: "Save up to 35% vs. Klaviyo." We price the claim band by band rather than take it whole. At the three sizes in the table above, Omnisend Standard's verified savings are 20, 27 and 12 percent. The banner itself publishes no basis — no rung, no plan, no billing assumption — so the 35 percent figure can't be reproduced from either vendor's page; it is marketing shorthand pointing at Omnisend's most favorable bands. Your own contact count decides the real number, which is why we print ladders instead of slogans.
For the other side of Klaviyo's ladder — how the same rungs stack against the category default — our Klaviyo vs Mailchimp comparison prices all 49 rungs from the shared $20 start to the $300 cliff at 10,001 profiles, and our Klaviyo pricing deep-dive lays out the rung gaps, the Composer add-on and the missing annual rate in full. If the free-plan ceiling is the decision in front of you, our guide to every free plan we can verify prices what the first paid year costs once you cross 250.
Omnisend's figures come from the rate table published inside its own pricing page, read October 4, 2026; its promotional figures are printed as promotions and separated from list prices. Klaviyo's 49 rungs were read from its own pricing engine on September 24, 2026 and re-checked against its page on October 1, 2026. Where a vendor publishes no figure — an annual rate on either side — we leave it out rather than estimate. Our methodology page explains the process, and our disclosure explains how affiliate commissions do and don't touch what we publish. To price your own list against every platform we have verified, the list-size cost calculator runs the arithmetic at 500 to 30,000 subscribers and leaves the bands vendors don't publish blank.
On the Standard plan, yes, at every band we verified below 10,000 contacts: $16 against $20 a month at 500, $44 against $60 at 2,500, $132 against $150 at 10,000 — $48, $192 and $216 apart over a year. The ranking flips where Omnisend Pro is the right comparison: $70 against Klaviyo's $60 at the 2,501–3,000 band, and a $150 tie at 9,001–10,000.
The banner sits on Omnisend's official pricing page, but it publishes no basis — no rung, no plan, no billing assumption — so the 35 percent figure can't be reproduced from either vendor's page. The savings we verified at common contact bands are 20, 27 and 12 percent at 500, 2,500 and 10,000 contacts, on the Standard plan. Price your own band rather than the slogan.
The ceilings are identical: 250 contacts and 500 emails a month on both. The extras differ — Omnisend's free plan adds 500 web push notifications a month; Klaviyo's lists a $5 monthly SMS credit and limits email support to the first 60 days. Below 250 contacts, switching gains nothing on price.
On Klaviyo, the 10,501st profile steps the bill from $150 to $175 a month — $300 more a year. On Omnisend, the 10,001st contact steps Standard from $132 to $150 — $216 more a year. Both bill by band, so one contact can move the whole monthly figure.
Run the arithmetic first — $192 a year saved at 2,500 contacts on Standard, $216 at 10,000 — then weigh what Klaviyo's premium buys and the real cost of rebuilding automations and re-verifying domains. If your revenue depends on Klaviyo's predictive analytics, the saving rarely covers the switch; if your needs are Standard-grade, the gap is real and verified.