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Updated October 9, 2026 · Mailjet's US pricing page (mailjet.com/pricing) read October 9, 2026 · Cross-vendor figures carried at their stated dates: MailerLite read September 21, re-verified through October 9; GetResponse read October 1, re-verified October 3; Klaviyo read September 24, re-checked October 1; Omnisend's rate table read October 7; Brevo read September 29 · Affiliate disclosure
We read Mailjet's US pricing page on October 9, 2026, rendered copy in hand. Four self-serve plans sit above a quote-only Custom tier, and every paid price is printed with both billing cycles on the page — the monthly rate on the card and an annual rate that the billing toggle labels Annual (10% discount). The ladder's axis is monthly email volume, not list size: paid plans carry no daily sending cap, and the page's own tooltip states that Essential and Premium include unlimited contacts.
| Plan | Monthly billing | Billed yearly (per month) | Emails / month | Daily cap | Stored contacts |
|---|---|---|---|---|---|
| Free | $0 | — | 6,000 | 200 a day | 1,000 |
| Starter | $9 | $8.10 | 8,000 | None | 2,000 |
| Essential | $19 | $17.10 | 15,000 | None | Unlimited |
| Premium | $29 | $26.10 | 15,000 | None | Unlimited |
| Custom | Quote only — white-glove onboarding, deliverability services, a dedicated technical account manager and custom volumes | ||||
Two structural facts follow from that table. First, the self-serve ladder ends at 15,000 emails a month — a sender above that line has no published price to read, only a Custom quote. Second, Mailjet is the volume-billed mirror image of the contact-billed ladders we price elsewhere: where MailerLite's bands cap who you can store and leave sending generous, Mailjet caps how much you can send and leaves storage generous — up to the contact ceilings on its two cheapest tiers, which are the real constraint for a growing list.
The Essential-to-Premium step is the oddest rung on any ladder we have priced. Both plans include 15,000 emails a month, no daily cap, unlimited contacts, segmentation and the same core sending toolkit. Premium costs $29 against Essential's $19 — $10 a month, $120 a year, a 53% premium for zero additional sending volume. What the $10 buys is a feature list: advanced statistics (the page's own tooltip notes Premium adds click maps, ISP stats and comparisons to the basic open, click and non-delivery reporting), automations, landing pages, team and account management, priority support, 2,000 email previews a month instead of 500, and 2,000 email address validations instead of 500. Even the dedicated IP is deferred — the feature line prints it with the parenthetical (For 100k+ Plans upon request), so a $29 buyer should not count on it.
The arithmetic of that step inverts the usual ladder logic. On monthly billing, Starter's $9 for 8,000 emails is about $1.13 per thousand; Essential's $19 for 15,000 works out to about $1.27; and Premium's $29 for the same 15,000 jumps to about $1.93. On every contact-billed ladder we have read, unit costs fall as bands widen; here the final self-serve step raises the per-email price by half again. A buyer who wants the extra features is effectively subsidizing volume they cannot use — which is why most pure senders should stop at Essential and treat Premium as a feature purchase, not a capacity one.
Mailjet's FAQ is candid about what happens past the limit: "If you run out of email credit, you can still send more emails, but these will be billed. See price per additional 1,000 emails beyond plan limit." That sentence sends the buyer looking for a number the pricing page never prints — the overage rate per additional 1,000 emails is not published on the page we read, so the cost of an overflow month cannot be computed in advance. We leave it blank rather than estimate it, the same way we leave Mailchimp's unprinted bands blank. The same FAQ adds the second half of the catch: "Email credits don't roll over from one month to another and unused emails expire at the end of each billing cycle" — a quiet month is not a credit toward a loud one. Both mechanics belong on the bill-before-you-buy list; our cross-vendor read of seven hidden fees documents how the same two charges work at the contact-billed vendors.
One more published constraint worth knowing before signup: the FAQ's payment section notes that wire-transfer customers must subscribe to a prepaid account with a minimum deposit of $50, drawn down at renewal. Card-paying buyers never meet it, but prepaid balance is the only route for non-card payment.
Volume is the headline, but the cheap tiers are gated by storage. The Free plan holds 1,000 contacts and Starter holds 2,000 — both caps print directly on the plan cards via the page's own tooltips, while unlimited contacts begin at Essential. That means a 5,000-subscriber list cannot live on Starter no matter how little it sends: the contact cap, not the 8,000-email allowance, is what forces the $19 upgrade. Read against the contact-billed vendors, this is the mirror image of their trap — they let a small list send freely but charge steeply per stored contact, while Mailjet lets a small list store up to 2,000 contacts but rations the sends. Buyers switching in either direction should re-model both axes, not just the sticker; the free plans cap different quantities entirely, which our free-plan comparison prices plan by plan.
Mailjet is the rare vendor that labels its annual discount with the number itself — the billing toggle reads Annual (10% discount) — and the printed pairs reconcile exactly. On yearly billing Starter drops from $9 to $8.10 a month, a bill of $97.20 against $108, saving $10.80; Essential drops from $19 to $17.10, $205.20 against $228, saving $22.80; Premium drops from $29 to $26.10, $313.20 against $348, saving $34.80. A flat 10% on every tier, no teaser month, no renewal repricing printed on the page. That sits in the middle of the cross-vendor spread we measured in our annual-versus-monthly read, where prepay discounts run from 0% to 18% — MailerLite matches Mailjet at a printed 10%, Mailchimp and Constant Contact advertise 15%, GetResponse structures 18%, and Klaviyo publishes no annual rate at all.
Mailjet's free plan reads generously — 6,000 emails a month, no contact-billed rival we price allows that volume — until the daily cap enters: 200 emails a day against 1,000 stored contacts. The arithmetic is unforgiving: 6,000 a month over 30 days is exactly 200 a day, so using the full monthly allowance requires sending at the daily ceiling every single day of the month, with no capacity to bank sends or catch up after a quiet week. A product-launch burst on day one costs the plan eleven days of budget. Compare the shape of other free plans — Kit's covers 10,000 subscribers with unlimited sends but one seat, MailerLite's stops at 250 subscribers and 2,500 emails a month, Brevo's allows 300 emails a day once the account is approved — and Mailjet's sits in the middle: the highest monthly volume of the daily-capped plans, gated by the smallest contact store on the board.
The cross-vendor table below holds one subscription size and prints the monthly-billing figure each vendor publishes for a 5,000-subscriber list (Mailjet and Brevo bill by volume, so their cells assume the plan whose published volume fits a typical 5,000-list calendar). Blank cells are prices the vendor does not publish at this size.
| Tool | Monthly bill at 5,000 subscribers | What the price assumes |
|---|---|---|
| Mailjet | Essential $19 | 15,000 emails a month, unlimited contacts |
| Brevo | Starter $9 | Volume-billed: Starter covers 5,000 emails a month with unlimited contacts; the same $9 buys 8,000 at Mailjet |
| MailerLite | Comfort $49 | Contact-billed, unlimited sends |
| GetResponse | Starter $54 | Contact-billed, unlimited sends |
| Omnisend | Standard $81 | Contact-billed, 4,501–5,000 band |
| Klaviyo | $100 | Contact-billed, Email plan |
| Mailchimp | Not published — no Essentials or Standard figure printed at this size | |
| ActiveCampaign | Not published — its public price list stops at the 1,000-contact band | |
The spread at this mark runs $9 to $100, and the two volume-billed vendors hold the bottom of it — but read the assumption column before switching. Mailjet's $19 assumes a 15,000-email month; a list that sends more than that has no published price at Mailjet at all, while the contact-billed vendors' bills include unlimited sends. The fuller bill-by-bill comparison at this and six other sizes sits in our 5,000-subscriber read, and the list-size cost calculator prices your own count across the contact-billed vendors from 500 to 30,000 subscribers.
Who it does fit: steady senders with modest lists — a 1,000-to-2,000-contact list sending 8,000 to 15,000 emails a month lands on Starter or Essential at $9 to $19, undercuts every contact-billed bill we have verified at the same list size, and carries a printed flat-10% annual rate with no teaser pricing.
Every Mailjet figure comes from its own US pricing page, read October 9, 2026 from a rendered copy: the four plan cards with both billing cycles, the plan-data rates behind the billing toggle, the contact-cap tooltips, the feature lists and the payment and over-limit FAQ entries. The cross-vendor table carries its own verification dates, listed at the top of this page; where a vendor publishes no figure at 5,000 subscribers — Mailchimp, ActiveCampaign — we leave the cell empty rather than estimate it, and the unpublished overage rate gets the same treatment. Our methodology for reading pricing pages, including how we handle pages that render prices in code rather than text, sits in the pricing methodology note.
Four printed prices. Free is $0 for 6,000 emails a month (200 a day) with 1,000 contacts. Starter is $9 a month for 8,000 emails with no daily cap and 2,000 contacts. Essential is $19 for 15,000 emails and unlimited contacts. Premium is $29 for the same 15,000 emails plus advanced statistics, automations, landing pages and priority support. Above 15,000 emails a month the page offers only a quote-based Custom plan.
Sending volume is identical — 15,000 emails a month, no daily cap, unlimited contacts. Premium's extra $10 a month ($120 a year) buys features only: advanced statistics, automations, landing pages, 2,000 email previews a month instead of 500, 2,000 address validations instead of 500, team management and priority support. Because the included volume does not move, the cost per thousand emails rises from about $1.27 to about $1.93 at the step.
You can keep sending — Mailjet's FAQ says additional emails will be billed and points to a price per additional 1,000 emails beyond the plan limit. That rate is not printed on the pricing page, so the overflow bill cannot be computed in advance. Unused credits do not roll over and expire at the end of each billing cycle.
Yes — the toggle prints Annual (10% discount), and the printed pairs reconcile exactly: Starter $8.10 against $9 ($97.20 against $108 a year, $10.80 saved), Essential $17.10 against $19 ($205.20 against $228, $22.80 saved), Premium $26.10 against $29 ($313.20 against $348, $34.80 saved). A flat 10% on every paid tier with no teaser month.
At 5,000 subscribers on monthly billing, Mailjet's Essential at $19 undercuts the contact-billed vendors we price — MailerLite $49, GetResponse $54, Omnisend $81, Klaviyo $100 — provided 15,000 emails a month covers your calendar. Against Brevo, which also bills by volume, both Starter plans cost $9 but buy different things: 8,000 emails a month at Mailjet against 5,000 at Brevo, while Brevo's Starter carries unlimited contacts and Mailjet's stops at 2,000.